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3
MARCH
2017


Author:
Matt Roper
ARE YOUR PRESENTATIONS FAKE?


Fake news is in the headlines (pun intended) right now…

Especially it would appear when it comes to one President Donald Trump, on one hand he is complaining that CNN have broadcast and Buzzfeed have written fake news stories that show connections between Trump and Russia…

Over on the other hand, Helen Lewis, deputy editor of the New Statesman appears to believe that fake news released on Facebook in the run-in might be a main reason why Trump (somewhat controversially) made it to the White House...

Other reports suggest that fake news ‘probably’ had nothing to do with Trump winning the election at all. Some even end with a ‘scouts promise’ (ok, that bit I made up).

“Now there’s concrete data proposing that false news stories may not have been as persuasive and influential as is often suggested.” Says Matthew Gentzkow, in the Stanford University News.

It really is getting harder and harder to spot what’s fake and what’s not… As the article goes on to disclaim that, “the economists behind the research do not conclude one way or the other whether fake news swayed the election.”

Erm… So, what exactly was the point of an article and indeed piece of research if the outcome was, “we’re not too sure either way…”? Great.

Only today I saw a sponsored post on a social media site claiming that I could get (I won’t say what for legal reasons) something very expensive for free using a free government grant…

Ok, so this isn’t technically fake news, unless I and anyone else who has seen this sponsored post decided to share it with all and sundry. And, why wouldn’t you? On clicking to read more the offer practically states you will qualify if you have the ability to breath in and out!

It all sounds way too good to be true, the webpage it links too doesn’t seem genuine (although it’s hard to tell) and I can’t find any such mention of the government grant anywhere else on the net…

My fake news alarm bells are ringing pretty loud!

Potentially misleading Facebook adverts and dodgy journalism to one side… have you ever stopped to think if your presentation is fake?

I’m certainly not questioning your integrity as a presenter here, but the fact is that the majority of PowerPoint presentation designs are provided to the presenter, as opposed to the presenter themselves writing the content.

In fact, it’s a rather unfortunate and well known fact to us here at Eyeful, that many (far too many) people and departments seem to have a say in a company’s presentations…

Marketing want to make sure it’s on brand…

Product want to add in absolutely everything about why the product is great and how it works…

Sales just want to make it sell…

The poor presenter in all of this just wants to be able to decipher what’s on the slides and not look daft presenting what is essentially a complex hash of information that he or she had little to do with creating.

It really is about time presenters took back the ownership of their presentations. This won’t just make sure their content is true and accurate, but it will also ensure its messaging and structure is a lot more aligned with the presenters aim.

If you deliver a presentation about a topic you are both familiar too and passionate about, you stand a much higher chance of presenting in a credible manner.

We’ve all witnessed those presentations where the presenter says the right things, probably honest things, but they sound like they’re regurgitating the same thing for the thousandth time…

This makes you sound about as believable as those adverts that say you can earn £6000 per hour by working from home. Guaranteed.

If you think it is time to start afresh and develop a new presentation that you can deliver with an honesty and integrity that can’t be faked… Then Eyeful can help.

We are a reputable presentation design company that can construct you a new presentation with a structure aligned with your business goals, full of authentic stories (of your own) which will help you to inspire your audience to follow your call to action… and this I know is true, because I’ve witnessed it many thousands of times since I joined Eyeful in 2009!

While you ponder that, I’m off to apply for the best offer I’ve ever seen…



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